# Ratomir Jovanovic

> Product and revenue growth leader based in Dubai, building software since 2008 across SaaS, fintech, payments, conversational AI, and enterprise platforms. Former Head of Product at Webio (acquired by Aryza). Now founding Meshtally (payment orchestration, Antler Dubai) and Nanotesting (automated security assessment). Runs the SodaSoft venture studio and advises Decot. Author of two books: How to Niche Down (and Actually Make Money) and 7 Days to Your Fintech PM Offer.

Personal site at https://ratomir.com publishing essays, news, and reference material. Content history includes 1,800+ archived articles from a previous WordPress instance, kept at original URLs for SEO continuity but not surfaced in main navigation.

## Site map

- [Home](https://ratomir.com/): landing page with featured book, recent articles, and ventures
- [Blog](https://ratomir.com/blog): current essays on niche strategy, business clarity, and building
- [News](https://ratomir.com/news): announcements and press
- [Book](https://ratomir.com/book): How to Niche Down (And Actually Make Money)
- [About](https://ratomir.com/about): biography and approach
- [Resources](https://ratomir.com/resources): downloadable guides and tools
- [Archive](https://ratomir.com/archive): full index of 1,800+ legacy articles (English + Serbian)
- [Contact](https://ratomir.com/contact)

## Published work

- [How to Niche Down - (and Actually Make Money)](https://ratomir.com/book): For founders, freelancers, and agency owners stuck in do-it-all mode. A 12-week Niche Sprint framework for testing, validating, and positioning your offer around a repeatable, painful problem you can solve better than anyone else. Practical, evidence-based, no rebranding fluff.
- [7 Days to Your Fintech PM Offer - A practical playbook for fintech Product Managers](https://ratomir.com/book): A field-tested interview kit for Product Managers building and scaling payments, lending, KYC/AML, fraud, core banking, and crypto-adjacent products. Covers product sense in fintech, technical fluency (APIs, ledgers, reconciliation, risk guardrails), exec loops, and a 7-day prep sprint that produces reusable interview artifacts.

## Ventures

- [Meshtally](https://meshtally.com): Payment orchestration platform for high-volume merchants. PSP routing, failed payment reduction, cost visibility, and settlement clarity for fintech, iGaming, travel, and other payment-heavy sectors. Selected into Antler Dubai Residency and Alpha Startup at Web Summit Qatar 2026.
- [Nanotesting](https://nanotesting.com): Automated security assessment platform that runs the boring half before a pentester arrives. Detects basic security gaps (missing headers, TLS issues, misconfigurations) across websites, APIs, and repositories. Built for founders, security teams, and agencies who want ISO 27001 and SOC 2 evidence without paying manual penetration testers to find low-hanging fruit. Delivers audit-ready PDF reports.
- [SodaSoft](https://sodasoft.com): A venture studio focused on product strategy, design, engineering, and launch support for modern digital products.
- [Decot](https://ratomir.com/ventures/decot): Contract management platform. Advising on product strategy, customer segmentation, market validation, and go-to-market positioning, helping the team sharpen the wedge and translate customer needs into practical product and commercial decisions.

## Recent articles

- [Why Most Businesses Stay Too Broad (And What to Do About It)](https://ratomir.com/blog/why-most-businesses-stay-too-broad): The biggest mistake in business is not a lack of effort. It is a lack of focus. Here is why most businesses stay too broad and how to fix it.
- [The Niche Decision: A Framework for Choosing Your Market](https://ratomir.com/blog/the-niche-decision-framework): Choosing a niche is not about guessing. It is about applying a clear framework to find where demand, fit, and profitability overlap.
- [Building Systems That Scale Without You](https://ratomir.com/blog/building-systems-that-scale): The best businesses are not built on hustle. They are built on systems. Here is how to create operational leverage that works when you are not in the room.
- [Product Thinking for Non-Product People](https://ratomir.com/blog/product-thinking-for-non-product-people): You do not need a product background to think about products well. Here are the mental models that matter most.
- [Growth Without the Growth Hacks](https://ratomir.com/blog/growth-without-growth-hacks): Sustainable growth does not come from tricks. It comes from being genuinely useful to a specific group of people, consistently.

## Legacy archive

The archive contains 1814 legacy posts (1172 English at /blog/{slug}, 642 Serbian at /rs/{slug}). Full machine-readable index available in [llms-full.txt](https://ratomir.com/llms-full.txt).

## Contact

- Website: https://ratomir.com
- Contact form: https://ratomir.com/contact
- LinkedIn: https://linkedin.com/in/ratomir
- X / Twitter: https://x.com/heyratomir
- GitHub: https://github.com/ratomirjovanovic