Why Most Businesses Stay Too Broad (And What to Do About It)
The biggest mistake in business is not a lack of effort. It is a lack of focus. Here is why most businesses stay too broad and how to fix it.
24 May 2026
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You do not need a product background to think about products well. Here are the mental models that matter most.
Every service you offer, every solution you sell, every deliverable you hand over - these are all products. Even if you have never had "product" in your job title.
Product thinking is not about roadmaps and sprint planning. It is about understanding what people need, building the simplest version that delivers value, and improving it based on what you learn.
Before building anything, answer these:
The most common mistake is building too much before learning anything. Ship the smallest useful version first. You can always add more later.
Bad: "We need to add a dashboard."
Good: "Users need to understand their performance at a glance."
The difference matters. Features are solutions. Outcomes are problems. Start with the problem.
The best product in the world fails if nobody finds it. Distribution is not a marketing problem - it is a product problem. Build distribution into the product itself.
Think of everything you build as a product:
When you treat them that way, you start asking better questions and making better decisions.
Clearer thinking leads to better products. That is the core argument of How to Niche Down (And Actually Make Money).
The biggest mistake in business is not a lack of effort. It is a lack of focus. Here is why most businesses stay too broad and how to fix it.
24 May 2026
Choosing a niche is not about guessing. It is about applying a clear framework to find where demand, fit, and profitability overlap.
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