Author · Mentor · Founder · Product Leader
18 years building products across SaaS, fintech, payments, and conversational AI. Former Head of Product at Webio (acquired by Aryza, 2025). Now founding Meshtally, a payment orchestration platform selected into Antler Dubai and Web Summit Qatar 2026 Alpha. Author of two 2025 books.
Track Record
Selected senior roles across SaaS, fintech, payments, conversational AI, and enterprise software. The writing comes from this.
Full background2023 - 2025
Webio (Ireland)
Owned product strategy and cross-functional delivery for a conversational AI platform used by Tier 1 enterprise clients in collections and payments. Played a key role in Webio being acquired by Aryza in 2025.
2018 - 2021
Crossover for Work (ESW Capital)
Led UX architecture across 10+ B2B enterprise platforms (GFI, Aurea, DevFactory, Kayako) inside a global, distributed organization spanning 130+ countries. Rebuilt workflows and design systems used by thousands of operators.
2016 - 2018
Skout Deals (Austin, TX)
Took a B2C mobile platform from concept to live deployment across iOS and Android. Reduced customer churn by over 32% through UX improvements and clearer value delivery.
2021 - 2022
Japan Tobacco International (Geneva)
Defined a unified data visualization strategy for dashboard and analytics experiences across departments. Collaborated on Microsoft HoloLens and augmented reality prototype flows for industrial use cases.
2017 - 2018
SciNote (Ljubljana)
Led UX for a digital lab notebook used by scientific teams to manage experiments, data integrity, and regulated research workflows.
01 - Writing
Practical takes on strategy, clarity, and building. No fluff, no filler.
All essaysThe biggest mistake in business is not a lack of effort. It is a lack of focus. Here is why most businesses stay too broad and how to fix it.
Choosing a niche is not about guessing. It is about applying a clear framework to find where demand, fit, and profitability overlap.
Sustainable growth does not come from tricks. It comes from being genuinely useful to a specific group of people, consistently.
“Most businesses don’t have a product problem. They have a clarity problem.”
02 - Published Work
Practical playbooks for founders and product managers. Field-tested frameworks, no fluff.
Featured
(and Actually Make Money)
For founders, freelancers, and agency owners stuck in do-it-all mode. A 12-week Niche Sprint framework for testing, validating, and positioning your offer around a repeatable, painful problem you can solve better than anyone else. Practical, evidence-based, no rebranding fluff.
Also available
A practical playbook for fintech Product Managers
A field-tested interview kit for Product Managers building and scaling payments, lending, KYC/AML, fraud, core banking, and crypto-adjacent products. Covers product sense in fintech, technical fluency (APIs, ledgers, reconciliation, risk guardrails), exec loops, and a 7-day prep sprint that produces reusable interview artifacts.
03 - Ventures
Active bets across payments, security, venture studios, and advisory work. The writing is pressure-tested against real teams, real customers, and real revenue.
Payment orchestration platform for high-volume merchants. PSP routing, failed payment reduction, cost visibility, and settlement clarity for fintech, iGaming, travel, and other payment-heavy sectors. Selected into Antler Dubai Residency and Alpha Startup at Web Summit Qatar 2026.
Founder and Managing Director
Automated security assessment platform that runs the boring half before a pentester arrives. Detects basic security gaps (missing headers, TLS issues, misconfigurations) across websites, APIs, and repositories. Built for founders, security teams, and agencies who want ISO 27001 and SOC 2 evidence without paying manual penetration testers to find low-hanging fruit. Delivers audit-ready PDF reports.
Founder
A venture studio focused on product strategy, design, engineering, and launch support for modern digital products.
Founder
Contract management platform. Advising on product strategy, customer segmentation, market validation, and go-to-market positioning, helping the team sharpen the wedge and translate customer needs into practical product and commercial decisions.
Product Strategist Advisor
Updates, announcements, and milestones.
The Newsletter
Practical writing on niche strategy, business clarity, and building. Occasional emails, no spam, unsubscribe anytime.